Core Values Attract Candidates

Organizational culture is the collective result of how people on the team think and behave. A company culture – and its corresponding set of guiding principles, core values – are either decisively created and nurtured from the very beginning or – more typically – develop over time through the beliefs and experiences of those on the team. An organization’s values should be the bedrock of why the company exists, how behavioural norms are defined, and how decisions are made in order to achieve goals and fulfil the vision.

So why does this attract candidates?  Well, it is just as true for an organization as it is in peoples’ personal lives. “People” want to buy products and services from companies that have a purpose that resonates with their values and belief systems. Which goes to show that a company’s values have both internal and external implications. It is no secret that UK firms across multiple sectors are struggling to find the right candidates so promoting those values and principles is essential to the current job seeker.

For an organization’s core values to really matter, it goes far beyond a simple list of guiding principles. Ideally, they need to authentically define how you and your team members (1) operate, (2) behave, and (3) interact on a day-to-day basis. Current studies show a positive and caring working environment is more important to candidates than higher pay to UK jobseekers. Businesses that can show they care and provide a stimulating environment have a competitive advantage in the battle for the better candidates.

So what core values do applicants look for to judge their future employers on:

  • Care
  • Interest
  • Social
  • Economic
  • Development
  • Application

And the best way for an organisation to broadcast their values is? Company branding. Your branding is the shop window to the candidates eye.

Through this branding, your company’s actions must embody your values, and your employer brand must express them. Your employer brand can humanize your company by stripping out the corporate messages and communicating directly. In the battle for the best talent, reviewing, refreshing, and refining your brand to appeal to jobseekers is essential– and we recommend other companies should consider doing the same.

By staying true to your core values and getting your entire team to buy in to these concepts, you will build a powerful presence in your industry, navigate change more successfully, and hopefully dominate your competition. And the way you dominate competition? By having the best of the best on your team.

So don’t let the values be an afterthought!

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